"With Instagram, I’m not a chess piece, I’m a chess player."
- Jeremy McGilvrey, social media expert
Instagram is kind of a big deal.
In the past two years, Instagram has doubled its user base, jumping to more than 700 million monthly active users as of April 2017. What's most impressive, however, is the rate at which the photo-sharing platform is growing.
In 2016, it took Instagram six months – from June to December – to grow from 500 million users to 600 million. The company's acquisition cycle is now shortening, amassing another 100 million Instagrammers in the four months that followed the aforementioned milestone.
And much like on any popular social media website, brands are some of the biggest recipients of the network's gains; more users equals more potential prospects.
The brands that achieve massive prosperity through Instagram have a savvy strategy of what to post, when to post, how to post, and who they target. |
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