On March 14 of this year, Search Engine Land reported that an unconfirmed Google ranking had hit the scene. It was called Fred, and, while Google didn't initially have much to say about it (the update wasn’t confirmed by the search engine until March 23), the evidence supporting its existence has been compelling from the get-go.
Digging deeper, SEJ spent a weekend collecting sample URLs from sites that believed they had been affected. With few exceptions, the sites were low-value content sites aimed at driving revenue rather than assisting users.
The verdict? An algorithm update did hit and it's after low-value sites.
Here's what you need to know.
Who Does Fred Effect?
Right now, it seems like Fred's biggest targets are so-called "black hat" SEO sites. These sites feature some content, typically a blog, that is written to rank and has ads and affiliate links throughout the text. Industry experts don’t write these sites, and they tend to contain content on a wide assortment of topics and terms. |
Posts
No comments:
Post a Comment