"Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there." – Marc Ostrofsky, New York Times bestselling author of Get Rich Click and Word of Mouse
Every business owner on the Web is trying to claw their way to the top of the SERPs in hopes of striking gold in terms of traffic, leads and sales. While everyone has the same goal, each uses their own set of methods and tactics.
Two of the most popular routes for attaining higher rankings are SEO and PPC advertising.
These two disciplines largely serve the same functions; drive visitors to your website in hopes of gaining a new customer and increasing search engine rankings.
Most small business owners, however, are not sure where to invest their limited funds to receive the most meaningful results. |
Posts
No comments:
Post a Comment