"The beauty of SEO is that, instead of pushing a marketing message onto folks who don't want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it."
– Cyrus Shepard, founder of Fazillion Media There's still a long ways to go until retailers see the rainfall of Black Friday, Cyber Monday, and Christmas once again, but that doesn't mean that there isn't optimization to be done for the holidays.
When most people think about the holidays, images of eating turkey around the family table, presents under trees, and swarms of frenzied and frenetic shoppers (both online and offline) trying to take advantage of the best deals imaginable are all conjured up. |
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