"Content is the reason search began in the first place."
- Lee Odden, CEO of TopRank Marketing
In a mere two years, it is predicted that content marketing will become a $300 billion industry.
This figure should come as no surprise considering the unfathomable amount of content that is produced each and every day.
The problem for small business owners, however, is competing in the content arena as seemingly every business on Earth is busy pumping out blogs, articles, videos, infographics and every other form of content available.
Content creation only becomes more difficult as the noise significantly increases and search algorithms like Google's Hummingbird takes power away from keywords and the Panda algorithm demotes "thin content."
All of this means that content needs to be more informative, valuable, unique and optimized for user intent and search engines. |
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