Companies big and small keep looking for ways to win the favor of consumers, and it's not an easy task considering the number of competitors on the playing field. So how do you get ahead and reach your target market?
Experts agree that it's not about selling products and services anymore - it's about selling experiences delivered through those products and services. We have moved beyond an industrial and service-based economy to one that focuses on providing authentic, meaningful experiences.
Consultant Joseph Pine, who studied this shift toward an 'Experience Economy' and wrote a book of the same name, says it's time to rethink how businesses can appeal to consumers. When you customize a product or service for a particular market and turn it into a memorable event, it becomes less of a tangible thing and more of a meaningful experience that people would treasure and surely want to share on social media - and this is how you grow your business today. |
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