If you've been a Facebook devotee for years, you may have noticed something alarming in recent months: Its organic reach is declining.
While your Facebook posts used to earn you a huge number of shares and interactions, they now are faltering and you're not sure how to keep up.
The fact is, this decline isn't new. Most experts report the decline in organic reach hit its peak in 2014. This was when marketers started voicing concern about the situation.
The bad news is that there's not much you can do to reverse the trend on Facebook itself. The good news is that you can adapt. You just have to learn how.
Why is Facebook's Reach Declining?
The decline in Facebook's organic reach owes to several things. The first, however, is that there is so much content being published on Facebook right now that it's virtually overwhelming the system. Right now, there are more than 1.86 billion people using Facebook, and each of them is publishing and sharing content. |
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