"I do think that a significant portion of the population of developed countries, and eventually all countries, will have AR experiences every day, almost like eating three meals a day. It will become that much a part of you... it will happen in a big way, and we will wonder when it does, how we ever lived without it. Like we wonder how we lived without our phone today." - Tim Cook, CEO of Apple, Inc.
So many of us are feeling it: This palpable sense that virtual and augmented realties are going to revolutionize the world in incomprehensible ways.
Gaming, medicine, graphic design, construction, and of course, advertising (among almost every other industry) will all undergo a major transformation to integrate these technologies.
While that time has yet to arrive in the fullest sense, the march has already begun.
Augmented reality has slowly but surely been seeping its way into various marketing campaigns over the past several years. Brands have been undergoing an intensive learning process of how to incorporate the interactive tech-overlays into advertising experiences, and some have produced out-of-this-world AR ad adventures. |
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