Changes to Google's Core Algorithm: How This Affects You
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To view on a mobile device, visit us online. | | April 23 — Issue #2588 | | | | SiteProNews Breaking Tech, Social Media and Search Engine News |  | | | | | | A SPN Exclusive Article by Tina Courtney (c) 2018 | | "Each day, Google usually releases one or more changes designed to improve our results. Some are focused around specific improvements. Some are broad changes. Last week, we released a broad core algorithm update. We do these routinely several times per year…." – Tweet sent out by Google SearchLiaison account via Danny Sullivan In early March, rumors swirled about a possible Google algorithm update.
On March 12th, Google confirmed that a core algorithm update did indeed occur, however, the alteration is not what most people suspected it to be.
When Google confirmed the update, it noted that it was an amendment to its core algorithm; something that occurs several times throughout the year.
Core algorithm changes can result in one or more changes to the SERPs, but Google did not divulge exactly what changes were made, resulting in much speculation as to what exactly the search giant was targeting. | | | | | You are currently signed up to spn-news as: thebestchoices777@gmail.com
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 ¡Hola, amantes de la música! Hemos empezado a transferir la configuración de las notificaciones y las suscripciones de los artistas a los que sigues a sus canales oficiales . Podrás gestionar las suscripciones de la misma forma que en cualquier otro canal al que estés suscrito. Más información Esperamos que con este cambio te resulte más fácil estar al tanto de las novedades de tus artistas favoritos y de su música. YouTube Music Team YouTube, LLC 901 Cherry Ave, San Bruno, CA 94066 Te hemos enviado este anuncio de servicio por correo electrónico obligatorio para informarte sobre cambios importantes que afectan a tu cuenta o producto de YouTube. 
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Breaking Tech, Social Media and Search Engine News
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Despite all its benefits, SEO has one big shortcoming: it takes time. Time for new pages to index, time to write them, time to analyze results and competitors.
However, there is one ranking factor you can really take advantage of and control.
The Hummingbird Google update made content the star of every SEO strategy. This update took place back in 2013.
All updates to follow it had either to do with the technical aspects of optimization or with strengthening the importance of content and semantic search.
Thus, we all know that the era of keyword stuffing is gone. We also know that authority content performs best and that the foundation of on-page SEO is stellar content.
As I said in many of my articles here on SiteProNews, authority content is typically long-form. But it has one more important feature: it's in-depth. |
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SiteProNews
Breaking Tech, Social Media and Search Engine News
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Last year, the SEO and copywriting communities, along with business owners who rely heavily on their optimized websites were on their toes waiting for the next Google search algorithm to kill their hard work.
Of course, this never happened. Despite the numerous algorithm changes of last year, the websites that really cared for bringing valuable information and great copy to their readers saw little to no decrease in traffic.
In fact, some of them were rewarded by the almighty Google bots. I distinctly remember one of my agency's clients emailing us to thank us for thinking ahead and helping his website gain even more traffic after the updates.
It felt incredible!
However, I strongly believe in not overestimating yourself and staying grounded in reality. This is why, even though at, Idunn, the marketing agency I run, we never had problems caused by algorithm updates, I still think an overview is useful. |
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SiteProNews
Breaking Tech, Social Media and Search Engine News
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| A SPN Exclusive Article by Julia McCoy (c) 2018 |
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Marketing can be a complicated beast.
It's a beast that is constantly evolving, forcing savvy marketers to keep up with the latest trends and technologies.
And while every marketer has a view about the most effective methodologies, software and evaluation methods, there's one thing we pretty much all agree on – the value of great content.
Content marketing will remain a marketer's core weapon in 2018 but the quality of your content will determine whether it stands out among the 200 million+ pieces of online content that are created every 60 seconds.
Here are our top 10 tips for creating better content this year.
1. Get the Right Writer
It's vitally important to choose a writer that understands the topics relevant to your industry.
You may prefer a writer with specific experience writing for businesses like yours, or you could choose a generalist writer who has a strong portfolio writing for a variety of niche areas. |
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