I've said it before: content marketing and SEO go hand in hand.
No, you don't have to choose.
No, you don't have to prioritize.
No, you don't have to separate them.
They're like cheese on pizza: good separately, excellent together.
But (there's always a "but") you also have to master them both to get great results.
At Idunn, the digital marketing agency I run, I learned this early on. This is why I only hire SEO copywriters that have a marketing background.
SEO can be taught. You can easily teach someone the right keyword density and how to do keyword research and write meta descriptions. Marketing acumen, on the other hand, takes a lot of time to master. traffic or |
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