You may think a website is just a website, and that it ultimately won't have any effect on your products' online sales - but you'd be wrong. In fact, just the opposite is true - your website design has a direct impact on your returning users and bottom line.
Why's this? Well, when it comes to encouraging users to complete an action, a strong understanding of why people do the things they do is imperative. After all, if you don't know what entices users, how can you get them to do what you want them to on your website? Luckily, the overarching question of "why?" can be answered by employing some basic psychological principles to your website design.
Don't fret - psychology in design isn't as complicated as it sounds. There are a few easy rules you can follow to ensure your website design is fully optimized for your users' enjoyment AND your business's revenue. |
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