"The beauty of SEO is that, instead of pushing a marketing message onto folks who don't want to hear what you have to say, you can reverse-engineer the process to discover exactly what people are looking for, create the right content for it, and appear before them at exactly the moment they are looking for it. It's pull vs. push." – Cyrus Shepard, Founder of Fazillion
The digital world is increasingly cluttered and cacophonous with every passing hour. Each day, a myriad of new sites, services, and competitors come into existence. Because of the exponentially competitive nature of virtual business, standing apart from the expanding crowd can feel like a herculean feat.
What many don't understand, however, is that creating carbon copies of what your rivals offer won't get you anywhere; and complete originality will likely have a similar effect. In reality, it requires a blend of both. As Isaac Newton once said, "If I have seen further, it is by standing on the shoulders of Giants." |
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