It's been more than ten years since I created my Facebook account. I have to admit, it took me a while to realize that Facebook would turn into a marketing platform, as well, not just one where you "hang out" with friends. Oh, how the times have changed.
Right now, we can't imagine a complete marketing strategy without a strong social media presence. Whether you are in B2B or B2C, you know you have to be on social media, too.
However, this ubiquity of social media in every strategy means that a lot of mistakes are made.
I'm not ashamed to admit that I have made some of the ones below, too. Both as a marketer and as the owner of a digital marketing agency that offers social media management and marketing services to its clients. |
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