Let me start by saying that there is no perfect website. Not from an SEO point of view and not from any other point of view.
I'm willing to bet that even the "big" ones have a few skeletons in their HTML code, a typo in their content or a few 404s. After all, if the likes of Facebook and Google get buggy sometimes, what can we expect from small and medium-sized companies?
However, this doesn't mean that we shouldn't work to get as close to perfect as possible. Running a content audit regularly, as well as several other check-ups are recommended.
SEO is not something you "set and forget". You need to tweak, add, delete things constantly. And it's not just about the regular Google algorithm updates. |
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