Despite all its benefits, SEO has one big shortcoming: it takes time. Time for new pages to index, time to write them, time to analyze results and competitors.
However, there is one ranking factor you can really take advantage of and control.
The Hummingbird Google update made content the star of every SEO strategy. This update took place back in 2013.
All updates to follow it had either to do with the technical aspects of optimization or with strengthening the importance of content and semantic search.
Thus, we all know that the era of keyword stuffing is gone. We also know that authority content performs best and that the foundation of on-page SEO is stellar content.
As I said in many of my articles here on SiteProNews, authority content is typically long-form. But it has one more important feature: it's in-depth. |
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