"Influencers care about their content and their readers, or they wouldn't be influential. If brands want to succeed with influencers, they have to first develop a relationship that is valuable for both sides."
- Jennifer Beaupre, vice-president of marketing at Oildex
Influencer marketing has been gaining traction over the last several years and has become a force to be reckoned with in the advertising arena. And that momentum will only build in 2017 as depicted by virtually every "top trends for 2017" list.
A recent study uncovered that a whopping 84 percent of marketers intend to launch an influencer campaign this year.
As larger percentages of ad budgets move away from traditional advertising modalities and into the digital arena, and with the use of ad blocking technology increasing every year, influencers are the key to getting a brand's message to audiences in an effective way. |
Posts
No comments:
Post a Comment