"We need to stop interrupting what people are interested in and be what people are interested in." - Craig Davis, co-founder and CMO of Sendle
Despite the fact that television is still the most expensive ad modality for a brand to pursue, digital media is currently pulling in $0.72 for every ad dollar spent. In 2017, this figure is expected to rise to $0.77.
As online destinations continue to skyrocket in popularity, become increasingly sophisticated, and regularly capture the attention of consumers for longer periods of time, marketers will consistently turn toward digital marketing avenues to reach audiences with their messages.
The problem for some brands, however, is that they do not know where to start in the infinite sea of advertising real estate.
If you fall into this category, prepare to receive a serious acumen boost. Here are three of the hottest and most effective ways to spend your ad budget in 2017. |
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