"Failure is the condiment that gives success its flavor." – Truman Capote, American novelist/screenwriter/playwright/actor
Crafting a SEO campaign is a lot of hard work. Business owners invest countless hours into researching their niche and competitors, exploring relevant keywords, concocting stellar content, reaching out to relevant audiences via e-mail and social, and a myriad of other tasks in the hopes of climbing the SERPs.
After heavily investing personal and business resources into a SEO campaign and receiving minimal to no results, many are left disheartened and confused as to what when wrong.
It happens every day. SEOs, content marketers, social experts and other forms of advertisers and promoters have all felt the harsh sting and bewilderment of a failed campaign; this is part of the game.
But failure is intimately tied to success; for those who have never failed, never truly succeed. And "failure" isn't the end; it's merely a learning experience for those who are persistent enough to fall and pick themselves back up. |
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