It's not enough to just have a content strategy and hope it pays off. You need to identify clear goals that content marketing can help you achieve. Then you can research and create content specifically catered to that purpose.
Here are the most common content marketing goals for B2B content marketers over the next 12 months:
1. Organizational Goals
What you choose will depend on your unique business needs. If you're a brand new start up, you probably want to get your name out there with some brand awareness. If you have a lot of site traffic but not a lot of conversions, then lead nurturing may be most important.
Once you've identified your goals, you need to figure out how you're going to measure your success at achieving them. This is called a key performance indicator (KPI). |
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