Boost Your Native Advertising Traffic & Conversions With Metadata

SHARE Join the Official Native Ads Buyer Groups   Join Facebook Group     Join LinkedIn Group   Hi Queruel, Increase Your Native Advertising Traffic & Conversions with Metadata Did you know that almost every major native advertising network uses metadata to determine which publishers to display your content on? If not, then you aren't alone. There's very little information about this subject on Google, but almost every native advertising network uses metadata. So we've put together a short guide to help you tag your landing pages with metadata. But first, why should we spend time tagging our native landing pages? Well, metadata allows native advertising networks to understand what your web page is about. Native networks look at a number of metadata properties and use that information to determine which publishers your content will appear on. If a native advertising network can get a good sense of what your website is about, then your content will initially run on publishers that are relevant to your offer. When this happens, your ads are more likely to pass the discovery phase and more likely to be shown on websites that drive conversions. Here are the elements of your website that native advertising networks use to classify your content: OG Title: The OG Title property is one of the most important metadata properties you can have. The keywords in your OG title tag are given high relevance in determining the categories your content will perform well on. OG Description: The next most important property is your OG Description. Keywords found here are used to determine relevant subcategories your content may be relevant to. OG Image: The image filename and content are sometimes used for additional relevance. Example: kim-kardashian-vacation-peru.jpg is better than 001.jpg. Body: Lastly, keywords in your body content is used determine additional categories and subcategories to target. So when you create a lander for your next native advertising campaign, consider adding some metadata to the page to ensure your content lands on the right websites. Click Here To Sign Into Native Ads > Yours, Native Ads Titan Support FOLLOW US         244 5th Ave. Suite N-249 • New York, New York 10001 • United States Support: 855-654-8667 | support@nativeads.com

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