In the content marketing industry, we're all familiar with the argument that content should be written for people rather than search engines.
But how many of us abide by that?
As a copywriter myself, I can remember hundreds of times I've been confronted with clients who want keyword-stuffed, SEO-focused content that doesn't do much of anything to consider the reader. Unfortunately, this approach is more common than most of us would like to believe.
Search engines and readers have both become much more discerning in recent years, but this doesn't mean that crappy, SEO-obsessed content doesn't still exist. And to some extent, we can't blame the people who create it.
While the warnings about Google penalties and algorithm updates that penalize crappy content are everywhere, ranking in Google is harder right now than it's ever been. Instead of investing in quality copy and understanding that SEO is a long-game thing, many people get a little desperate and write their content for SEO first and users second, thinking this will produce faster results. |
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