". . . Guest blogging is done; it's just gotten too spammy. In general I wouldn't recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy." - Matt Cutts, former Google engineer
This statement was made by Matt Cutts on his personal blog way back in 2014. The most curious part about this quote is that guest blogging is still a widely used and accepted practice among SEO agencies.
In fact, a 2016 study from Ahrefs revealed that the majority of SEO firms still leverage guest posting tactics in link building campaigns.
This clear and distinct contrast begs the question: Is guest blogging a beneficial or detrimental strategy for improving a site's ranking? |
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