"Always be relevant, create relevant campaigns, and give the user the answer to [their] query as precisely as you can,"
- Marko Kvesic, online marketing manager at Gotraffic
As a small business owner, you must carefully consider where each of your marketing dollars goes. Not a penny can go to waste if you plan on making it past your first few years of operation.
The good news is that most entrepreneurs and SMB operators have a good idea about where their marketing budget should be allocated to obtain the highest ROI.
The bad news is that a large portion of these self-starters has a tenuous grasp on how to implement these strategies successfully.
Pay-per-click advertising (PPC) is one of the most popular modalities for businesses to leverage online. PPC is popular because when executed correctly, it's insanely effective. |
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