"Within a couple of weeks after Chobani got into ShopRite, we started getting orders for 5,000 cases. The first time we received one, I kept double-checking to make sure it didn't say 500. It quickly became clear that our biggest challenge wasn't going to be selling enough yogurt-it was going to be making enough yogurt." – Hamdi Ulukaya, founder and CEO of Chobani
Start-ups die for a lot of reasons; the wrong players, no market for the product, lack of a viable business plan, overspending, getting crushed by competitors. The list goes on and on.
But when a business owner experiences their first taste of success, it's easy to think that the product has been perfected and the time for growth is upon them.
While scaling a business is a great problem to have, it can be the single most dangerous period of a start-up's lifetime. In fact, scaling is the number one reason that startups fail. |
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