"Every piece of your content should be excellent enough that customers are compelled to share it."
- Joe Pulizzi, founder of Content Marketing Institute
Since 2011, Web masters, marketers and business owners have been finding the task of content creation increasingly difficult.
This is largely attributed to Google's Panda algorithm and its subsequent updates.
The Panda algorithm essentially works by scanning a website's content to determine its merit. If Panda finds it to be valuable and high quality, the page will be rewarded accordingly. If, however, content is deemed to be thin or low quality, it is penalized and demoted in the SERPs.
While many would argue that quality is a subjective term, Google has laid out definitive search quality guidelines that must be adhered to if you wish to succeed within the engine. |
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