As a digital marketer, I'm constantly seeking ways to improve my own website's organic traffic and that of my agency's clients. If you're the least bit familiar with SEO, then you must have heard that Google's algorithm updates render techniques from five years ago completely obsolete.
Algorithm update after algorithm update, Google tells us that keyword stuffing and poor quality content no longer work. What does then?
Well, great content (as I've said it in most of my articles here) and LSI keywords. Let's expand a bit on the latter.
What are LSI keywords?
LSI stands for Latent Semantic Indexing. According to Search Engine Journal, LSI is "a mathematical method used to determine the relationship between terms and concepts in content". Consequently, LSI keywords are those semantically related to your primary keyword. |
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