Ah, that sought-after first page position. Everyone wants it – from the beginner blogger to the established multi-national business.
When it comes to search engine optimization, there is no greater victory than having your website or blog rank high in SERPs. This is why marketers, copywriters and developers alike put so much effort into optimizing their content and websites. But, aside from keywords, backlinks and mobile-friendliness, there is one metric that is often overlooked: domain authority (DA).
Before we learn how to improve your DA, let's see what this metric is and why you should care about it.
What is domain authority (DA)?
Domain authority is a term coined by Moz, the go-to authority in SEO. This website metric goes from 0 to 100. As you might have guessed, the higher your DA, the better, because you are most likely to get more quality traffic and a higher rank. |
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