"Want to make your visual content more engaging to your consumers? Focus on being useful."
- Jessica Gioglio, global head of consumer marketing for Catapult Sports
By now you've either read about or at least witnessed the extreme influx of visual content hitting the Web in droves; images, videos, infographics, and similarly eye-pleasing creations have become inescapable. The reason for the visual explosion is a cascade effect: People love visual content because it is fun, engaging and easy to understand. Marketers love visual content because it reaches target audiences effectively. And search engines love visual content because people do.
While it's clear that visual content is effective in driving various goals, what most marketers and business owners find more ambiguous is the tactics for optimizing visual content as a means for greater site rankings. |
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