"Digital design is like painting, except the paint never dries."
– Neville Brody, owner of Brody Associates
In the same way that technology is constantly evolving, it is critical for websites to do the same in order to keep pace.
Website redesigns can have significant positive impacts for a brand when correctly executed. If this endeavor is approached haphazardly, however, the results can actually be devastating, resulting in a loss in rankings, traffic, leads, and sales.
While a site overhaul does carry a high level of risk, the best way to mitigate potentially detrimental outcomes is by placing an emphasis on SEO optimization from the start.
Since SEO should be one of your top priorities when redesigning your site, here are five tips for ensuring that your new business destination remains just as visible (if not more so) as your last.
1. Evaluate Your Current Standings
Before going full throttle with your redesign, take a moment to assess the state of your current property. |
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