The 2016 presidential election was one of the most divisive in history, and one major contributing factor was "fake news." In the days following the election of Donald Trump, there was a massive uproar about whether so-called "fake news," on Facebook, specifically, had contributed to his election.
While Facebook CEO Mark Zuckerberg came out and said he didn't believe that fake news could have impacted the election, and that "more than 99 percent of what people see [on Facebook] is authentic," Facebook launched a crackdown on fake news immediately after the election, as did Google.
Today, people trust headlines less than they ever have, and rightfully so. Fake news articles earned more than 10.6 million shares, reactions and comments during the 2016 election and primaries, and people are finding it hard to tell what's real and what's not.
Even if the content you create doesn't get anywhere close to politics, this reticence to believe headlines has a widespread ripple effect, and it impacts content creators everywhere. |
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