"The future of SEO is here: understanding and marketing to specific and defined audiences through search engines." – Adam Audette, senior vice-president of organic search at Merkle
This statement may have been true at one time, but in today's world, the future of SEO is still coming - and it's coming fast.
Google, Siri, and Cortana are currently in the midst of permanently altering the way people search online.
As these voice activated personal assistants continue to proliferate digital technology and people's daily lives, folks are realizing that searching in this manner is faster and easier than typing in queries; especially on mobile devices.
One year ago, Google engineer Behshad Behzadi gave a keynote speech at SMX West indicating that voice search is the fastest growing form of search.
This seems to be a fair assessment considering that just two months later Google CEO Sundar Pichai said voice search accounted for 20 percent of the queries posed through its mobile app; and this number is steadily growing. |
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