"Digital marketing is the all-mighty gateway between electronic technology and marketing psychology. Knowing how to master and manage the information going out and into this gateway can be the difference between making or breaking your business." Cory Firth, iStorm New Media director of marketing communications How engaging is your digital content? If you don't understand the tenants of psychology and how it relates to marketing, there's a good chance that it's not.
The more marketers and business owners comprehend the inner workings of the human mind, the more persuasive and engaging they can be. After all, marketing, at its core, is psychological persuasion.
This is exceptionally important when it comes to content marketing. |
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