"Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers."
– Eric Qualman, motivational keynote speaker on the topics of digital leadership, reputation and trends Every single thing your brand posts on social media is a direct reflection of your company's values, creativity and perception of its followers.
If your social shares are sloppy, uninformed, lackluster, or unengaging, your followers view your business in the same light - if they think of you at all.
Social media posts that don't contain elements that catch a viewer's attention and drive them to share or take a desired action are effectively undermining your efforts and causing your brand to fail in driving the awareness it deserves. |
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