"The play button is the most compelling call to action on the web."
– Michael Litt, co-founder and CEO of Vinyard
Content isn't king of the web anymore; unless it's video.
Even advertisements can't escape the demand for video; Business Insider predicts that online video, ". . . will account for 41 percent of total desktop display-related spending in 2020." Social media powerhouses, Facebook and YouTube, are looking to cash in on the impending supremacy of video content.
For over a year, the two social juggernauts have been going toe-to-toe in the video realm.
Back in January 2016, Facebook, which had already been pushing video content heavily, announced users were consuming more than 100 million hours of video every day.
As a measure to push video to even greater heights on its platform, Facebook began prioritizing live video in its algorithms. |
Posts
No comments:
Post a Comment