Already twice this year Google has, seemingly, sent signals that is wishes to continue the disruption of link-building schemes and shady linking practices as it has done numerous times in the past. Google has released two unconfirmed algorithm updates in an effort to support clean linking practices and punish those who continuously try to game the system. With constant algorithm updates the question must be asked, "How should I build links in 2017?" In the words of Elmer Fudd "Be very very careful."
Don't use unnatural or black hat link building practices. It's easy and quick, but you will regret it. Instead, invest in an amazing content marketing plan. The key to a winning content marketing plan is creating content that is novel and most of all informative and useful to the audience. Once the content is created, promote it through every channel possible. This sounds easy but a successful content marketing campaign is anything but. However, this is the type of link building effort Google prefers. |
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