"If you don't know the user intent behind the keywords you're optimizing for then you're doing it wrong. Also, if you are optimizing for keywords versus the needs of the user then you're doing it wrong."
– Jordan Kasteler, freelance marketing consultant If you have a website, you're probably quite familiar with conducting keyword research. This is a standard practice and has been used for as long as search engines have existed. These key phrases are the framework for the entirety of your presence in the SERPs.
Keywords are not the only rankings factors that search engines look at when determining a site's position; in fact, there are more than 200 signals, making keywords a relatively small piece of the puzzle.
Considering that, along with the vast changes Google is constantly making to its algorithms, does keyword research and application still hold merit in SEO? |
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