Monday, March 20, 2017

Brands That (Nearly) Died Thanks to Google

Brands That (Nearly) Died Thanks to Google
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March 20 — Issue #2439
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Brands That (Nearly) Died Thanks to Google
A SPN Exclusive Article by Tina Courtney (c) 2017
"The best place to hide a dead body is page two of Google search results."
– Unknown

Unbridled corporate power almost inevitably leads to the destruction of livelihoods. This has been seen time and time again; BP oil spills have crushed small businesses, Goldman Sachs has destabilized entire countries and Monsanto has direct ties to Indian farmer suicides. This is what unchecked corporate influence looks like.
Live Your Life. Learn to Code.
Get ahead without putting everything on hold.



While Google is loved by millions, it too has been responsible for crippling (and sometimes killing) small businesses. While Google is not technically a monopoly, webmasters have to rely on its offerings to a degree that can sometimes feel uncomfortable at best.

Google is well-known for constantly changing and tweaking algorithms to bring about the highest level of user experience. In 2011, Google unveiled Panda to the world. In 2012, Penguin was announced. In 2013, Hummingbird made its first flight while 2014 saw the release of Pidgeon. And pandemonium ensued in 2015 when Mobilegeddon hit the Web.
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